演讲者：程渊，高明公司中国区总经理 Speaker: Yuan Cheng, GM of Gomez China

主题：Web服务器性能分析 Topic: Introducing “performance” in web “performance” analytics

你是否曾经注意到，网站访问者会由于服务器超负荷及速度过慢而无法有效地参与被监测网站的广告活动。当我们进行Web分析的时候，即使造成高bounce rate和低engagement数量的主要原因是服务器超负荷所致的访问速度过慢，分析的结果往往归咎于流量质量低、网页设计差或者广告创意差等等。

在本次WAW沙龙中，高明公司的程渊先生将向我们介绍他们是如何帮助客户量化分析网站服务器的反应速度。

美国高明公司www.gomez.com是全球领先的网络应用性能管理软件的提供商。公司提供网络性能监测和行业排行榜服务，同时通过24/7的实时报警，问题识别，和从全球12,000多个位置对网站的监控提供有针对性的性能分析。产品被全世界500家公司使用，包括10家访问量最大的网站中的8家，前10家零售商中的6家，前15家金融服务公司中的8家，前10家工业公司中的4家。

程渊先生现任高明公司中国区总经理。加入高明公司之前，他曾在在著名电子商务公司Braodvision负责旗舰产品。程渊先生毕业于麻省理工大学和清华大学。

活动日期：8月5日星期三

活动地址: 菩蔓 (地图) 北京市朝阳区朝阳区工体东路丙2号109 

联系电话：010-85871055

日程安排：

19:45 - 开始自助餐

20:15 - 20:45 主题演讲

20:45 - 21:00 互动问答

21:00 - 22:00 自由交流

自助餐及活动费用：提前注册为50元／位，没有提前注册的费用为100元／位

欢迎各位对Web分析感兴趣的朋友参与我们的沙龙。

One of the key challenges in optimizing digital advertising campaigns is managing the response time of the servers. Imagine if you will a restaurant that added a big billboard on the busy road in front of the store, and suddenly 10 times the customers arrive at the door and want to be served. If they cannot scale their operation (number of servers, tables, cooks, etc.), they will not only lose a lot of potential business, but also disappoint the customers who would have come without the new ad, but are now served much slower.

The same is true for running digital advertising campaigns. Servers overload, response times delayed and business (or at least potential awareness and engagement) is lost. The challenge of course is, your web analytics solution will not be able to tell you that this is happening. You will just see the visitors who make it to your site, not the ones that go away before it finished loading. You will see high bounce rates and low engagement numbers, but you have little indication if that is due to bad traffic quality, bad web design or low quality creative. You can segment for all of these potential reasons (test your hypothesis) and you might even find some opportunities for performance improvements, all the while ignoring that your visitor might need to wait 5 minutes for your landing page to load.

Gomez provides a solution that measures server response times and latency for their customers and I am excited to learn more about how they make it work for their customers.

A quick introduction to the speaker and the company:

Yuan Cheng, GM of Gomez China joined Gomez in 2006. Prior to Gomez, he worked for e-commerce platform pioneer BroadVision and managed their flagship products. He graduated from Tsinghua University and MIT.

Presentation introduction: Gomez would like to introduce “performance” in web “performance” analytics. Web performance management helps companies protect online revenue and improve end-user experience. In AD space, poor response time and availability may result in the poor quality of AD delivery and leave customers dissatisfied. Gomez’s unique “outside-in” approach enables you to detect and resolve Web application problems experienced by end-users especially in today’s Web 2.0 environments with key features and content delivered from multiple sources and assembled in different browsers.

Company introduction: Gomez Inc. (www.gomez.com), is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the “outside-in” — across all users, browsers, devices and geographies — using a global network of 100,000+ locations. The self-service Gomez platform integrates Web load and performance testing, Web performance management, cross-browser testing and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises — including 12 of the top 20 most visited U.S. Web sites — use Gomez to increase revenue, build brand loyalty and decrease costs.

Please join me and 40 other web analytics enthusiasts to learn about web analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening if you register in advance, and RMB 100 if you visit us without registration. As usual, the knowledge you get in exchange is invaluable.

Address:

Pullman's Steak (details and map) 

Gong Ti Dong Lu Zhongguo Hong Jie Bing 2 Hao,109

Phone: +86 10 8587 1055

Agenda:

19:45 - Door open / Buffet open

20:15 - 20:45 Presentation

20:45 - 21:00 Q&A Session

21:00 - 22:00 Networking

I am looking forward to meeting you on Wednesday August 5th